Sustainable Marketing (Paperback)

A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies. Table of Contents
* Chapter 1: An Introduction to Sustainable Marketing
* Chapter 2: Sustainable Marketing Strategy
* Chapter 3: Ethical Dimensions of Sustainable Marketing
* Chapter 4: The Marketing Environment and Processes
* Chapter 5: Consumer Behavior and Sustainable Marketing
* Chapter 6: Measurement and Research for Sustainable Marketing
* Chapter 7: Market Segmentation, Targeting and Positioning for Sustainability
* Chapter 8: Global Problems, Global Opportunities
* Chapter 9: Sustainable Products and Services
* Chapter 10: Sustainable Branding and Packing
* Chapter 11: Marketing Channels: Sustainability in the Value Chain
* Chapter 12: Sustainable Pricing
* Chapter 13: Sustainable Marketing Communication
* Chapter 14: Sustainability in the Promotion Mix - Methods, Media, and Customer Relationships
* Chapter 15: Digital Media and Sustainable Marketing