In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No. chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house does not belong to just anyone. It belongs to him. a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn. What it takes to outperform 92 percentage of the world s salespeople.That failing and failure are two very different things. Why it s important to celebrate success and failure . How to get past failures quickly and move on .That the most empowering word in the world is not yes... it s NO. Written to be intentionally short and to the point. Go for No. is a quick fun read with valuable lessons that can change the way you think, sell and live.
Title
Go for No! Yes is the Destination, No is How You Get There
For as long as I could remember I wanted to be a speaker. I gave my first paid speech at the age of eight. I took plastic dinosaurs and set them up on a table in my basement, then invited everyone in the neighborhood over to hear me talk about them. As I recall, I charged 5 cents per person to get in. When Ms. Clark told me I was quite a 'professional' speaker, I decided that was my calling. Unfortunately, I let that dream go until finally, right before I turned 40, I decided that "One of These Days... Is Now" and I launched my business as a speaker, trainer, and author. Fast forward 20 years later and I'm a professional speaker and the author of several business parables including the best-selling title, Go for No! Yes is the Destination, No is How You Get There. My wife and business partner Andrea and I speak to audiences all over the world about overcoming fear of failure and rejection and how to reprogram they think about the word, No. I love the fiction-aspect of fables so much that my newest passion along with Andrea is writing our fictional series, Onyx Webb. Onyx Webb is a cross genre series in the paranormal category. We've written it to feel just like you're watching your favorite t.v. series, whether that's Downton Abbey or American Horror Story. To learn more about our business fables, visit www.GoforNo.com To get entangled in the Onyx Webb series visit us at www.OnyxWebb.com